Blue Nile Profile


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PRODUCTS
Loose Diamonds      Engagement Rings     Wedding Bands     Fine Jewelry      Gift Ideas
DESIGN YOUR OWN
Design Your Own Rings     Design Your Own Earrings     Design Your Own Pendants
RETURN POLICY
30-Day Money Back Guarantee
DIAMOND RING COMES WITH
Diamond Certificates      Appraisal       Gift Box
SERVICES
Insured Air Shipping     Secure Shopping     Privacy Policy
CONTACT INFORMATION
Phone Number:     800-242-2728
Email:     service@bluenile.com
Address:     705 Fifth Avenue South Suite 900, Seattle, WA 98104
MORE INFORMATION
Since:     1999
Membership:     BBB  Verisign   BizRate
State Sales Tax:     Washington
Blue Nile Coupon:     Blue Nile Coupon Code
PROFILE
Blue Nile, Inc. was incorporated in Delaware on March 18, 1999 as RockShop.com, Inc. In June 1999, it changed its name to Internet Diamonds, Inc. In November 1999, the Company launched the Blue Nile brand and changed its name to Blue Nile, Inc.

Blue Nile is an online retailer of high quality diamonds and fine jewelry. It has built a well respected consumer brand by employing an informative sales process that empowers its customers while offering a selection of high quality jewelry at competitive prices.

Blue Nile specializes in the customization of diamond jewelry with its Build Your Own feature that offers customers the ability to design diamond rings, design pendants and design earrings. It has developed an efficient online cost structure and a unique supply solution that eliminates traditional layers of diamond wholesalers and brokers, which generally allows it to purchase most of its product offerings at lower prices by avoiding mark-ups imposed by those intermediaries.

Blue Nile is publicly traded on NASDAQ. Stock Symbol: NILE.